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Channel: Our Startup Story » Tom Ortega
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Tom Ortega – The Eventual Entrepreneur

It’s taken me far too long to become an entrepreneur.  How long?  It was 1986 and I was roughly 11.  I walked onto the playground, went straight to my best friends and said, “I’m gonna be a successful...

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Full Time Startup’ing vs Part Time: Which is the best?

Twyla Tharp is a choreographer.  While Twyla talks about a lot of things in this 3 & 1/2 minute video, the part starting at 2:53 is my favorite section.  She talks about how she didn’t immediately...

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What should a startup focus on: profits or expansion?

This post is in response to a recent article on Businessweek, entitled “A Wrench in Silicon Valley’s Wealth Machine“.  It’s our first panel style post where we ask our startup contributors to give...

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Pounding the Pavement and Getting Over the Fear of Sales

Part of my goal is to do an almost diary-like coverage of me doing the startup.  Until February, I’ll still be part time on the biz and full time on my developer job.  I did, however, get a taste of...

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Sometimes the hardest part isn’t the business

I moved the first of February.  I had this dream:  I’ll get to Arizona, setup shop in about a week and then I can get cranking.  I’ll be able to work on the business, doing the stuff we’ve always...

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Starting up is hard for a Tinkerer

Lemme rephrase that title:  Starting up for over 2+ years is hard for a tinkerer. I’ll be honest, because I’m a horrible liar.  Conferences are fun.  Conference planning is even more fun.  However, I...

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Partnerships: Business goals are not equal to personal goals

One would think that a goal of a business is simple: Serve customers and, hopefully, make money to allow you to continue doing that.  It’s true, business goals can be that simple.  However, business...

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Sales is tough, but keep at it and listen to the quiet voice

Who likes sales?  Salesmen, do I guess.  To the average person though, sales is tough and at times feels dirty.  For an entrepreneur, it’s even tougher because you’re so close to the product that it’s...

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